Increasingly, top executives have recognized that the key to success lies in a company's ability to leverage information. They have noticed that firms, which utilize data, better than the competition are the ones that succeed. Executives are now placing a premium on giving knowledge workers access to timely, accurate, and broad-based information about customers, products, operations, and market trends. Their belief is that, armed with better information, workers will make better decisions that directly impact the bottom line.
Even with some of today's best database applications and reporting tools, too many organizations remain “data rich, information poor”. Yet other organizations suffer from old systems, hard-to-use data, or even face complete system replacement in order to meet their growing information management needs.

Hence, the factors allow one organization to better utilize its data to achieve a competitive advantage includes the following: -
§    Data quality, which is an extremely important because quality determines the usefulness of data as well as the quality of the decisions based on them. Data in organizational databases are frequently found to be inaccurate, incomplete, or ambiguous. Data quality it very beneficial when integrating information system from the other Hyundai plants.
§    There has to be stability in the basic structures of data fundamental for providing business and running the business.
§     Ensure that data element stands on its own as a fact or a tribute
§    Keep an enterprise-wide focus and not a departmental, regional, or other category focus.
§    Make business intelligence not simply the analytical report, but the information a manager or executive needs to make informed decisions.
§    Use several different business intelligence technologies like data mining, data visualization etc… that integrate well to analyze and interpret data.
§    Create and institutionalize a process for mapping, cleansing, and collating data. Companies must continually capture information from disparate sources.

Reference:
Microsoft Systems Architecture
http://www.microsoft.com/resources/documentation/msa/edc/all/solution/en-us/intromsa.mspx

Stair R., Reynolds, G. (2006). “Principles of Information Systems, 7th Ed.” Massachusetts: Thomson Course Tech